
Within the past week, the official launch of the Miley Cyrus/Max Azria/Wal-Mart collaboration took place. Yes, you read correctly. Yes, I too was shocked when first hearing about this. I suppose from a business standpoint Max will do very well with this line with all the Miley superfans out there. But Max, what about your core customer?
Max, I feel like a bad friend because I just cannot support this decision. Not one bit.

So what do you even get when you put these 3 together? Tops, graphic tees, leggings, and more all for under $20. I'm sure the moms of Hannah fans will love the price point as well for Back to School. This will surely be a big win for Wal-Mart.
The real question is: will you secretly be shopping Miley Cyrus & Max Azria?
I have got to admit that I have become sick of the over-sized flannel or imitation flannel shirt with the the leggings. It has come to the point where it looks like a uniform.
ReplyDeleteTo be honest, I thought leggings were a passing fad when they first started popping up. Possibly wishful thinking.
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