Fashion East

"If London fashion week is a nursery of new talent, then Fashion East is the city's neonatal unit—a nice, warm (and free) place in which to prepare newborns to go it alone on the official runways."

—Sarah Mower

The most sought after ticket by editors and buyers alike at London Fashion Week in recent years is a show with brightest new comers to the fashion scene. With a keen eye for talent, the non-profit fashion incubator is credited for bringing forth talent like The House of Holland, Marios Schwab, and more. While a part of Fashion East, designers use their studio space, high profile mentorship, and business development team to have to the tools to become the next big thing. The Spring/Summer 2010 lineup was recently announced:

Holly Fulton

Heikki Salonen

and Michael van der Ham

They each stand to be the next big thing. Take note and get ready for the September shows.