We've been thinking and pining over a piece of iconography that could become part of The Style Cooperative logo for a while now. There's been thoughts of new typeface, shapes that could accompany the current, and all sorts of ideas in between.
Nothing ever really stuck out.
Until we took it back to the basics and it all became a lot more clear. If you don't know the origin of the Yellow Suitcase, check out the first post where it ever showed up.
As it turns out, things really can be Easy, like grilled cheese.
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