Friday, August 7, 2009

Miley, Max, and The Mart

And we're back! After a great vacation and time well spent with the fam, I'm glad to be back and working on some great projects on some vintage pieces, design, and special projects for the new apartment. Lots of great things to come soon enough.

Within the past week, the official launch of the Miley Cyrus/Max Azria/Wal-Mart collaboration took place. Yes, you read correctly. Yes, I too was shocked when first hearing about this. I suppose from a business standpoint Max will do very well with this line with all the Miley superfans out there. But Max, what about
your core customer?

Max, I feel like a bad friend because I just cannot support this decision. Not one bit.

So what do you even get when you put these 3 together? Tops, graphic tees, leggings, and more all for under $20. I'm sure the moms of Hannah fans will love the price point as well for Back to School. This will surely be a big win for Wal-Mart.

The real question is: will you secretly be shopping
Miley Cyrus & Max Azria?


  1. I have got to admit that I have become sick of the over-sized flannel or imitation flannel shirt with the the leggings. It has come to the point where it looks like a uniform.

  2. To be honest, I thought leggings were a passing fad when they first started popping up. Possibly wishful thinking.